Privacy policy
Last updated 9 November 2026
Draft for review. This wording should be checked by a solicitor or a legal template service before the website goes live.
This explains what personal information we collect, why, how long we keep it, and your rights. We keep it as short and plain as we can.
Who we are
Humble Bee Therapies trading as Humble Bee Therapies (“we”, “us”) is the controller of your personal information. Address: [Business address to be added]. Email: [Email to be added].
We are registered with the Information Commissioner's Office, registration number [ICO registration number to be added].
What we collect
- Account details: your name, email address, phone number and password (stored only as a secure hash).
- Bookings: the treatment, date and time, and any notes you give us.
- Health information: your answers to the health questions when you book. See Health information.
- Orders: what you bought, your delivery address and contact details.
- Reviews: if you review a product you've bought or a treatment you've had, your rating and what you write, shown publicly with your first name and the first letter of your surname. You can edit or delete it yourself at any time.
- Gift vouchers: your name and email, the recipient's name, and their email if you ask us to send it to them.
- Messages: what you send through the contact form.
- Email sign-ups: your email address (and name, if you give it) when you tick the marketing box or use the welcome pop-up. From the pop-up we first email you to confirm it is really you, and only then add you to our list. We record when and where you signed up.
- Trade applications: if you apply for a Student or Professional account, the note you write and the proof of eligibility you upload (for example a college or professional membership document). Only we can see these, and they are used only to decide your application.
- Links you follow: if you arrive from one of our social media links, we count the visit (just the time, nothing about you). If you accept analytics cookies, we remember which link brought you for 30 days, so we can see which posts lead to bookings and orders. Otherwise it is forgotten when you close the page.
- Unfinished checkouts: if you start a booking or an order but don't finish, we keep which step you reached, what you'd chosen and, if you'd typed it, your name and email. Never your health answers or card details.
- Payments: handled by Stripe. We never see or store your card details; we receive only a confirmation and the last four digits.
- Website use: essential storage that keeps your basket and login working, and, only if you agree, analytics cookies. See our cookie policy.
Why we use it, and our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Taking and managing your bookings and orders, sending confirmations and reminders | Contract (Article 6(1)(b)) |
| Showing your product or treatment review on our website, if you write one | Consent (Article 6(1)(a)); delete it yourself at any time |
| Giving your treatment safely, using your health information | Your explicit consent (Article 9(2)(a)), alongside contract |
| Keeping financial records for tax | Legal obligation (Article 6(1)(c)) |
| Keeping the website secure and preventing fraud and spam | Legitimate interests (Article 6(1)(f)) |
| Seeing where checkouts go wrong, and one personal reply if you didn't finish | Legitimate interests (Article 6(1)(f)); tell us and we won't contact you |
| Sending news and offers by email, if you ask for them | Consent (Article 6(1)(a)); unsubscribe at any time |
| Deciding Student or Professional account applications, using the note and proof you send | Legitimate interests (Article 6(1)(f)): checking eligibility for the discount or range |
| Counting visits and sales from our social media links | Counting a visit: legitimate interests (Article 6(1)(f)). Remembering the link between visits: consent (Article 6(1)(a)), through analytics cookies |
| Analytics to improve the website, if you accept analytics cookies | Consent (Article 6(1)(a)) |
Health information
Health information is “special category” data, so we only collect it with your explicit consent, which you give with a separate tick box when you book. We use it only to decide whether and how to give your treatment safely.
- Only your therapist can see it. It is stored in our secure database, encrypted in transit and at rest, and protected by access controls that stop anyone else, including other customers, from reading it.
- It is never used for marketing and never shared, unless the law requires it or there is a risk to your life.
- We keep it for 7 years after your treatment, in line with guidance for therapists' client records, then delete it automatically.
- You can withdraw consent at any time by contacting us. We will delete the information, although we may then be unable to treat you.
How long we keep it
| Information | Kept for |
|---|---|
| Health questionnaire answers | 7 years after the treatment, then deleted automatically |
| Bookings and orders | 6 years, for tax records |
| Your account | Until you delete it; we'll ask before closing accounts unused for 3 years |
| Contact form messages | 2 years |
| Product and treatment reviews | Until you delete them or your account |
| Unfinished checkouts | 30 days, then deleted automatically |
| Marketing consent | Until you unsubscribe |
| Email sign-ups | Until you unsubscribe. A pop-up sign-up you never confirm is not added to our list |
| Trade application notes and proof files | Proof files are deleted when you delete your account |
| Social link visit counts | Kept as anonymous totals (just the time of each visit) |
| Analytics data | 14 months |
Your rights
You can ask us to:
- give you a copy of your information;
- correct anything that's wrong;
- delete your information, where we don't need to keep it by law;
- restrict or object to how we use it;
- send it to you or another organisation in a common format;
- withdraw any consent you've given.
You can update your details and delete your account yourself from your account, or email us. We'll reply within one month. If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk, though we'd appreciate the chance to put it right first.
Keeping it safe
Everything travels over encrypted connections. Accounts require a verified email address. Each person can only ever read their own bookings, orders and health answers; this is enforced by the database itself, not just the website. Payments are handled entirely by Stripe.
Children
Online booking and accounts are for adults. Treatments for under-18s need a parent or guardian's consent, arranged with us directly.
Changes to this policy
If we change how we use your information, we'll update this page and, for significant changes, email account holders.


